# NaPijaci

> NaPijaci je hrvatska marketplace platforma koja povezuje OPG-ove (obiteljska poljoprivredna gospodarstva) i lokalne proizvođače direktno s kupcima. Bez posrednika, bez provizije. Dostupna na https://napijaci.hr

Last updated: 2026-04-13

## Platform Summary

NaPijaci is a Croatian marketplace platform connecting local family farms (OPG) and producers directly with customers. The platform enables producers to create free profiles, list products with prices and images, and receive orders directly from customers. Customers can search, filter, and order without registration. No middlemen, no commission.

## Key Entities

- OPG producers (local Croatian family farms) — verified profiles with products, contact info, and location
- Product categories — 30+ categories covering food, drinks, cosmetics, plants, and crafts
- Regions (županije) — all 21 Croatian counties supported for location-based filtering
- Orders — direct orders from customers to producers, managed through the platform
- Product listings — individual items with prices, units, images, availability status

## Terminology

- OPG: Obiteljsko Poljoprivredno Gospodarstvo — Croatian family farm business, a legal entity for small-scale agricultural production
- Županija: Croatian administrative region (county), there are 21 in total including Grad Zagreb
- Proizvođač: Producer/farmer who sells products on the platform
- Kupac: Customer/buyer who browses and orders products
- Narudžba: Order placed by a customer for a specific product

## Main Actions

- Browse and search producers by location, category, or name
- View producer profiles with product catalogs and prices
- Place orders without registration (name + phone required)
- Contact producers via WhatsApp, phone, or email
- Register as a producer and list products for free
- Report inappropriate profiles

## Stranice

- [Početna](https://napijaci.hr/): Landing stranica s istaknutim proizvođačima i kategorijama proizvoda
- [Proizvođači](https://napijaci.hr/opg): Pretraživanje i filtriranje svih odobrenih OPG-ova
- [Kako radi](https://napijaci.hr/kako-radi): Objašnjenje kako platforma funkcionira u 3 koraka
- [Registracija OPG-a](https://napijaci.hr/register/opg): Besplatna registracija za proizvođače
- [Registracija kupca](https://napijaci.hr/register/buyer): Registracija za kupce

## Markdown Mirrors

- [Kako radi (markdown)](https://napijaci.hr/kako-radi/page.md): Kako platforma funkcionira
- [Privatnost (markdown)](https://napijaci.hr/privatnost/page.md): Politika privatnosti
- [Uvjeti (markdown)](https://napijaci.hr/uvjeti/page.md): Uvjeti korištenja

## Pravne stranice

- [Politika privatnosti](https://napijaci.hr/privatnost): GDPR usklađena politika privatnosti
- [Uvjeti korištenja](https://napijaci.hr/uvjeti): Uvjeti korištenja platforme

## Kategorije proizvoda

Povrće, Voće, Gljive, Začinsko bilje, Jaja, Mlijeko i sir, Meso i mesne prerađevine, Riba i morski plodovi, Med i pčelinji proizvodi, Ulja (maslinovo, bučino, suncokretovo), Rakija i vino, Sokovi i sirupi, Čajevi i biljni napitci, Likeri i octovi, Džemovi i marmelade, Namazi umaci i ajvar, Zimnica i turšija, Sušeno voće i povrće, Domaća tjestenina, Žitarice i brašno, Kruh i peciva, Začini i sušeno bilje, Orašasti plodovi, Sadnice i presadnice, Sjeme, Cvijeće i ukrasno bilje, Lavanda i lavandini proizvodi, Prirodna kozmetika i sapuni, Suveniri i rukotvorine

## Common Queries

- Where to buy local food in Croatia?
- Find OPG producers near me in Croatia
- Buy homemade rakija from Croatian farms
- Croatian local honey producers
- Fresh vegetables from local farms in Split-Dalmatia
- Homemade cheese from Croatian OPG
- Olive oil producers in Istria
- Lavender products from Hvar
- Gdje kupiti domaće proizvode u Hrvatskoj?
- OPG-ovi u mojoj blizini
- Domaći med, sir, rakija, ulje
- Lokalni proizvođači u Dalmaciji, Istri, Slavoniji, Zagorju

## User Intents

- Discovery: find local producers and farms in a specific Croatian region or county
- Purchase: buy homemade food, drinks, or artisan products directly from producers
- Research: learn about Croatian OPG system, local food culture, and available product types
- Comparison: compare producers by location, product range, and availability
- Contact: reach a specific producer via WhatsApp, phone, or email

## Data Freshness

- OPG profiles: real-time from database, updated by producers
- Product listings: real-time, producers manage availability and prices
- Product availability: may vary — check individual producer profiles for current stock
- Featured producers: curated by platform administrators, updated periodically
- Static content (how it works, legal pages): updated infrequently
- This file (llms.txt): manually maintained, may lag behind live data
- For real-time OPG data, use markdown mirrors: /opg/[slug]/page.md

## Optional

- [Sitemap](https://napijaci.hr/sitemap.xml): XML sitemap sa svim stranicama
- [LLM Full Content](https://napijaci.hr/llms-full.txt): Kompletni sadržaj stranice u markdown formatu