# NaPijaci

> NaPijaci is a Croatian marketplace platform connecting local family farms (OPG — Obiteljsko Poljoprivredno Gospodarstvo) and producers directly with customers. No middlemen, no commission. Available at https://napijaci.hr

Last updated: 2026-04-13

## Platform Summary

NaPijaci enables Croatian agricultural producers to create free profiles, list products with prices and images, and receive orders directly from customers. Customers can search producers by location (county), product category, or name, browse profiles and product catalogs, and place orders without registration.

The platform does not participate in sales, does not mediate payments, and charges no commission. It serves exclusively as a directory and tool for connecting producers with customers.

## Key Entities

- OPG producers — local Croatian family farms with verified profiles, products, contact info, and location
- Product categories — 30+ categories covering food, drinks, cosmetics, plants, and crafts
- Regions (županije) — all 21 Croatian counties supported for location-based filtering
- Orders — direct orders from customers to producers
- Product listings — individual items with prices, units, images, availability

## Terminology

- OPG (Obiteljsko Poljoprivredno Gospodarstvo): Croatian family farm business, a legal entity for small-scale agricultural production
- Županija: Croatian administrative region (county), 21 total including City of Zagreb
- NaPijaci: Literally "at the market" — the platform digitizes the traditional Croatian farmers market experience

## Main Actions

- Browse and search producers by location, category, or name
- View producer profiles with product catalogs and prices
- Place orders without registration (name + phone required)
- Contact producers via WhatsApp, phone, or email
- Register as a producer and list products for free

## Pages

- [Home](https://napijaci.hr/): Landing page with featured producers and product categories
- [Producers](https://napijaci.hr/opg): Search and filter all approved OPG producers
- [How it works](https://napijaci.hr/kako-radi): How the platform works in 3 steps
- [Register as producer](https://napijaci.hr/register/opg): Free registration for producers
- [Privacy policy](https://napijaci.hr/privatnost): GDPR-compliant privacy policy
- [Terms of service](https://napijaci.hr/uvjeti): Platform terms of service

## Product Categories

Vegetables, Fruits, Mushrooms, Herbs, Eggs, Milk & Cheese, Meat & Cured Meats, Fish & Seafood, Honey & Bee Products, Oils (olive, pumpkin seed, sunflower), Rakija & Wine, Juices & Syrups, Teas & Herbal Drinks, Liqueurs & Vinegars, Jams & Marmalades, Spreads & Sauces (ajvar), Preserved Foods, Dried Fruits & Vegetables, Homemade Pasta, Grains & Flour, Bread & Pastries, Spices & Dried Herbs, Nuts, Seedlings, Seeds, Flowers, Lavender Products, Natural Cosmetics & Soaps, Souvenirs & Handicrafts

## Regions

All 21 Croatian counties: Bjelovar-Bilogora, Brod-Posavina, Dubrovnik-Neretva, Istria, Karlovac, Koprivnica-Križevci, Krapina-Zagorje, Lika-Senj, Međimurje, Osijek-Baranja, Požega-Slavonia, Primorje-Gorski Kotar, Sisak-Moslavina, Split-Dalmatia, Šibenik-Knin, Varaždin, Virovitica-Podravina, Vukovar-Srijem, Zadar, Zagreb County, City of Zagreb

## Common Queries

- Where to buy local food in Croatia?
- Find OPG producers near me
- Buy homemade rakija from Croatian farms
- Croatian local honey producers
- Fresh vegetables from local farms in Split-Dalmatia
- Homemade cheese from Croatian OPG
- Olive oil producers in Istria
- Lavender products from Hvar
- Best local food marketplace in Croatia
- Croatian farm-to-table products online

## User Intents

- Discovery: find local producers and farms in a specific Croatian region or county
- Purchase: buy homemade food, drinks, or artisan products directly from producers
- Research: learn about Croatian OPG system, local food culture, and available product types
- Comparison: compare producers by location, product range, and availability
- Contact: reach a specific producer via WhatsApp, phone, or email

## Data Freshness

- OPG profiles: real-time from database, updated by producers
- Product listings: real-time, producers manage availability and prices
- Product availability: may vary — check individual producer profiles for current stock
- This file (llms.en.txt): manually maintained, may lag behind live data
- For real-time OPG data, use markdown mirrors: /opg/[slug]/page.md

## Optional

- [Sitemap](https://napijaci.hr/sitemap.xml): XML sitemap
- [LLM Full Content](https://napijaci.hr/llms-full.txt): Complete site content in markdown
- [LLM Content (Croatian)](https://napijaci.hr/llms.txt): Croatian version